What does the cost consist of?
| Approach | What it costs |
|---|---|
| Do it yourself | Especially your own time and learning effort |
| Outsource | A fee, but faster and with expertise |
| Combination | The basics yourself, help for the hard work |
What determines the costs?
A healthy site that just needs a little push costs less than a site that needs to be rebuilt technically and content-wise. Your competition also weighs: the more competitive your market, the more work it takes to rise to the top. Therefore, start with the quick wins that will help you score higher in Google.
Honest advice
Distrust any fixed monthly rate quoted without analysis, and certainly any promise of a permanent number 1 position. A fair price will only follow after someone has viewed your site and market. Everything before that is a guess, or a sales pitch.
Do it yourself or outsource it?
You can often do the basics yourself; once it becomes complex or competitive, it pays off outsourcing SEO. If you want the fastest alternative to direct traffic, there is what does Google Ads cost. Everything builds on a well-thought-out what is SEO.