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The training uses your own website, market and relevant questions. Participants analyze real pages, improve an example together and build a working method for new content and periodic AI visibility measurement. The emphasis is on making better decisions independently, not on general theory or individual tool demos.
Online or in-company | tailored to the website, market and participants
What do you learn in a GEO training?
You will learn how generative search engines find information, recognize entities, compare sources and process passages into answers.
You then translate that effect into concrete choices for questions, pages, authorship, evidence, structured data, internal links and measurement. Afterwards, the team should not only know what GEO is, but also be able to independently assess which page needs improvement first and why.
What can your team do independently afterwards?
Afterwards, the team can systematically review questions, entities, pages, evidence and technical signals and rank the most important improvements.
Prioritize questions
Select commercial and informative questions that match expertise and customer journey.
Recognizing entities
Logically connect brand, people, services, locations, products and cases.
Rate pages
Check whether a page provides a direct answer and contains sufficient evidence, authorship and context.
Improve content
Make definitions, equations, tables, decision rules and limitations clearer.
Recognizing technical signals
Identify common HTML, indexing, schema, and internal linking issues.
Assess source trust
Check whether claims are linked to author, source, date, case or methodology.
Measuring AI visibility
Register mentions, citations and factual correctness with fixed prompts.
Establish priorities
Rank actions by value, evidence, feasibility, and dependencies.
Who is a GEO course suitable for?
The course is suitable for people who influence content, visibility, brand facts or website quality and want to better understand or implement GEO internally.
| Participant | Relevant application |
|---|---|
| Marketing team | Prioritize questions and pages and connect GEO to campaigns and customer journey. |
| Content team | Write and update direct, quotable, and provable pages. |
| SEO specialist | Extend classic SEO with entities, source architecture and AI measurement. |
| Communication | Manage brand facts, external profiles, authorship and source consistency. |
| Web management or development | Correctly implement HTML, crawlability, structured data and templates. |
| Management or manager | Determine realistic goals, KPIs, risks and responsibilities. |
Do you need prior knowledge?
Prior knowledge is not required, but basic knowledge of SEO makes technical and substantive connections more quickly recognizable.
The intake determines the level. Beginners start with the difference between rankings, answers and citations. Experienced marketers or SEO specialists can move more quickly to entity architecture, source selection, structured data, prompt measurement and governance.
Which modules does the GEO training contain?
The training consists of nine modules that go from understanding to analysis, implementation and measurement.
| Module | What you learn | Practical outcome |
|---|---|---|
| 1. AI search and GEO | Difference between classic results, AI answers, brand mentions and citations. | Realistic goals per system. |
| 2. Demand survey | Translate prompts, search intent, query fan-out, and customer stages into query clusters. | Priority questionnaire. |
| 3. Entity architecture | Merk, personen, diensten, locaties, producten en cases definiëren en verbinden. | First entity folder. |
| 4. Quotable content | Direct answers, topic sentences, tables, evidence, authorship and limitations. | Improved sample page. |
| 5. Source architecture and internal links | Organize primary source, supporting explanations, evidence, and follow-up information. | Source and link plan. |
| 6. Technical GEO | HTML, crawlability, canonicals, structured data, entity IDs and templates. | Technical checklist. |
| 7. Channel differences | Compare ChatGPT, Perplexity, Google generative functions and other relevant systems. | Channel priorities. |
| 8. Measure AI visibility | Log prompts, citations, answer share, correctness, and AI referrals. | Zero measurement and measuring set. |
| 9. Governance and action plan | Determine ownership, review process, timeliness and execution order. | Team roadmap. |
How does a tailor-made GEO training work?
A tailor-made GEO training starts from your own website and combines short explanations with live analysis, exercises and concrete decisions.
- Step 1IntakeMarket, goals, participants and current knowledge demarcate.
- Step 2Select casesCustom pages, entities and relevant questions select.
- Step 3Prepare samplesCarry out a light baseline test or collect suitable samples.
- Step 4Explain principlesThe main GEO basis and channel differences treat.
- Step 5Analyze liveCustom pages and visible AI responses together rate.
- Step 6Improve pageAt least one sample page or content block together rewrite.
- Step 7Building a working methodCreating a priority matrix, checklist and measurement set.
- Step 8Determine ownershipImplementation, responsibilities and possible follow-up meet.
Which working methods are used?
The working methods are chosen based on level, team size and desired output.
| Working method | Goal |
|---|---|
| Short explanation | Make a principle clear before participants apply it. |
| Live analysis | View your own page, prompt result, source or schedule together. |
| Individual exercise | Improve a passage, question cluster or entity block. |
| Group review | Compare different answers and priorities. |
| Template exercise | Complete a reusable checklist, letter or measurement sheet. |
| Action planning | Record owners, order, dependencies and first measurement moment. |
What concrete output do you get?
The training provides work material that the team can use again after the session.
| Output | What you receive |
|---|---|
| Priority matrix | Questions and pages organized by value, evidence, feasibility and urgency. |
| Improved sample page | A visible application of answer-first content, entities, evidence and internal links. |
| GEO content checklist | Fixed checking for new and existing pages. |
| Entity overview | Initial overview of brand, people, services, locations, products and cases. |
| Technical checklist | Checkpoints for HTML, structured data, canonicals, internal links and crawlability. |
| Prompt and measuring set | Fixed questions and fields for mentions, citations and factual correctness. |
| Action plan | Concrete next steps, owners and recommended order. |
What information is required in advance?
A targeted training requires limited preparation, so that the session is not lost looking for examples or internal definitions.
- Key services, target groups and markets.
- A selection of commercial and information pages.
- Important questions on which the brand wants to be visible.
- Relevant competitors and examples of AI responses.
- Available Search Console or analytics information where useful.
- Existing author, company and service pages.
- Team roles and which participants subsequently implement content or technology.
- Restrictions around privacy, compliance and publishable cases.
Can the training be done online or in-company?
The GEO training can be organized online or in-company and can be structured as a compact workshop or as a series of in-depth sessions.
An in-company format is especially useful when marketing, content, communication and web management are jointly responsible. Online sessions suit smaller teams, dispersed participants and processes in which assignments are completed between sessions.
| Format | When appropriate |
|---|---|
| Online session | Klein of verspreid team en gerichte analyse van gedeelde schermen en documenten. |
| In-company workshop | Multiple roles must agree on decisions and working methods together. |
| Session series | Theory, implementation and review are spread over several moments. |
| Individual training | A marketer, SEO specialist or manager works on their own website case. |
How is the training tailored to the level?
The level is determined during the intake and controls the depth of examples, exercises and technical components.
| Level | Emphasis |
|---|---|
| Introduction | Basic SEO mechanics, generative answers, sources, entities and basic content controls. |
| Practical | Improve your own pages, create a prompt set, assess structured data and choose priorities. |
| Advanced | Entity and source architecture, templates, international signals, governance and measurement interpretation. |
| Management | Goals, risks, KPIs, roles, capacity and audit, strategy or execution decisions. |
What is the difference with an SEO training?
An SEO training covers the entire organic basis; a GEO training focuses on use as a source in generative answers.
| Aspect | SEO training | GEO training |
|---|---|---|
| Main purpose | Discoverability and traffic from classic organic results | Recognition, mentions and citations in generative responses |
| Topics | Keywords, on-page SEO, technology, internal links and reporting | Entities, source architecture, citable content, evidence, channels and AI measurement |
| Dates | Search Console, analytics, crawling and rankings | Fixed prompts, AI answers, source citations and correctness, supplemented with SEO data |
| Suitable when | The team wants to learn the broad SEO basics | The team specifically wants to understand and implement AI visibility |
Choose the SEO training when keywords, on-page SEO, technology and internal linking are the main focus.
What is the difference with a general AI course?
A general AI course teaches teams to apply AI tools in daily workflows; a GEO training focuses exclusively on visibility and source position.
| Training | Focus |
|---|---|
| AI Course | Prompting, productivity, quality control, workflows, team agreements and automation opportunities. |
| GEO training | Demand research, entities, content, technology, sources, citations and AI visibility measurement. |
| Overlap | Understanding AI systems, critically assessing output and building reusable practices. |
When do you choose training, audit, strategy or consultancy?
The right choice depends on whether you need internal knowledge, an external diagnosis, a roadmap or implementation support.
| Choice | When appropriate |
|---|---|
| GEO training | Your team wants to build knowledge and perform better pages, checks and measurements themselves. |
| GEO audit | You first need an external baseline measurement and diagnosis. |
| GEO Strategy | Meerdere diensten, vraagclusters, kanalen en teams moeten in één roadmap komen. |
| Consultancy or guidance | The team can execute, but needs periodic analysis, prioritization and quality control. |
| Full version | There is insufficient internal capacity for content, technology or monitoring. |
What is not automatically included?
An education builds knowledge; the scope clearly states which analysis and implementation fall outside the training.
- A full GEO audit of all questions, pages and AI systems.
- A complete GEO strategy and roadmap for the entire organization.
- Rewrite and publication of all website pages.
- Implementation of technical tickets and structured data.
- Ongoing monthly monitoring and reporting.
- Customization of external profiles and directories.
- Paid tooling, publications or digital PR.
- Guarantee on AI mentions, citations, rankings, leads or revenue.
What can follow-up after training look like?
Follow-up helps prevent training from ending with a list of actions that are not performed or evaluated.
| Succession | Goal |
|---|---|
| Implementation review | Control of custom pages, entities and technical changes. |
| Coaching session | Solving questions and adjusting priorities after own implementation. |
| Prompt remeasurement | Retest the same questions after publishing improvements. |
| Content review | Review new pages with the same quality criteria. |
| Strategic guidance | Bringing individual actions together into a broader GEO roadmap. |
The measurement module uses the method of Measure AI visibility. The training can be followed up by a review, coaching, remeasurement or broader strategy, each as a separate scope.
How much does a GEO training cost?
The price depends on the preparation, the number of participants, the level, the format, the number of sessions and the desired output and follow-up.
| Price factor | Why it counts |
|---|---|
| Preparation | Analysis of own pages, prompts, entities and example material. |
| Number of participants | More roles and questions require more interaction and coordination. |
| Level | Advanced training requires deeper analysis and more specialized material. |
| Format | Online, in-company, individual or a series of sessions. |
| Customization | Own templates, measurement sets, cases and internal processes increase preparation. |
| Succession | Review, coaching and repeated measurement after the training. |
A proposal is drawn up after a short intake. We do not publish a fixed price if the desired preparation, participants and output have not yet been defined.
Who provides the GEO training?
Jan Kenis gives the GEO training and connects the training with his practical experience as founder of Jakency and SEO, GEO and AI consultant.
The examples are tailored to the website and roles of the participants. Where necessary, SEO, content, structured data and AI measurement are addressed together, so that the team understands the interdependencies.
When is a GEO training not the right first step?
A training course is less suitable when the team has no implementation capacity or when the current situation must first be investigated externally.
- No one can implement content, technique or measurement after training.
- The website is technically unstable or not indexable.
- The organization does not yet know which services, target group or market have priority.
- A formal baseline measurement is first required for management or investment decisions.
- The organization expects that one training will optimize all pages and systems.
- Major legal, reputational or compliance questions first require specialized assessment.