Creating a content calendar for SEO: from planning to rankings
How to create an SEO content calendar with clusters, updates, internal links and measurement moments instead of individual blog posts.
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Insights on SEO, GEO, Google Ads and AI.
The Jakency blog brings together practical articles for companies that want more search visibility, better leads and stronger AI visibility. Here you will find explanations, comparisons, checklists and practical choices about SEO, GEO, Google Ads, lead generation and AI.
Written by Jan Kenis, founder of Jakency and SEO, GEO and AI consultant.
Topics
What do you want to start with?
SEO and content
Articles about search intent, content strategy, rankings and technical SEO.
GEO and AI visibility
Explanation about becoming findable in ChatGPT, Perplexity and Google AI Overviews.
Google Ads and leads
Comparisons and approaches for paid campaigns and lead generation.
AI in marketing
Practical applications of AI in content, software and automation.
Selection aid
Which articles help with which question?
Use the blog as an entry point to a concrete problem. If you want to score higher, start with SEO and content. If you want leads faster, compare SEO with Google Ads. If you want to be ready for AI search engines, start with GEO and AI visibility.
| Question | Best starting point |
|---|---|
| How do I score higher in Google? | Score higher in Google |
| What SEO tools do I need? | Best SEO Tools |
| What is AI and how does it work? | What is AI? |
| Is my website ready for AI? | Website ready for AI search engines |
| How do I use AI without generic content? | Recognize AI text |
| Should I choose SEO or Google Ads? | Google Ads or SEO for SMEs |
Latest articles
Practical guides and comparisons
What is AI? Artificial intelligence clearly explained
What AI is, how artificial intelligence works and what companies use it for in practical terms. With benefits, risks and applications.
Read moreRecognizing AI text: signals, risks and better control
How do you recognize AI text, how reliable are AI detectors and how do you check AI content for SEO, brand tone and quality?
Read nextSEO and Marketing Prompts: Better AI Output get
Practical prompt structure for keyword research, content briefs, GSC analysis, reporting and quality control.
Read nextCreating AI images for marketing: when and not?
When AI images are useful for marketing, when real photos are better and how to use images in an SEO-friendly way.
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The best SEO tools of 2026, free and paid: from Google Search Console and PageSpeed to Ahrefs, Semrush and Ubersuggest. Which one do you really need?
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AI Search Engines, E-E-A-T, and the Tech Basics: This Year's Key Shifts, and What Just Stays the Same.
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Yoast SEO or Rank Math for your WordPress site? We compare features, ease of use and price so you know which plugin suits you best.
Read moreSEO checklist for a new website (2026)
Are you launching a new website? With this checklist you get off to a good start: technology, structure, content and local visibility.
Read moreChatGPT vs Google: how is changing search?
Google provides a list of links, ChatGPT a summarized answer. What that means for your visibility, and why you don't have to choose.
Read moreGoogle Ads or SEO: where do you start? SME?
One works immediately but costs per click, the other builds sustainable traffic. Where is the best place to start as an SME.
Read moreIs your website ready for AI search engines? 6 signals
More and more people are searching via ChatGPT, Gemini and Perplexity. These six signals will help you recognize whether you are ready to be quoted.
Read moreWhat does it cost to rank higher in Google score?
There is no fixed rate. Read what determines costs and how to use your budget or time in the smartest way.
Read moreAI in your marketing: 5 practical applications
Five ways to use AI in a targeted manner, from content and research to automation, analysis and visibility.
Read nextLocal SEO for Limburg SMEs: this is how you become found
Are you an SME in Limburg? With local SEO you will be found by customers in your own region. Read how to approach this in concrete terms.
Read moreGEO explained: optimize your content for AI in 2026
Nearly 60 percent of Google searches end without a click. GEO ensures that AI quotes your content: what it is, the differences with SEO and a step-by-step plan.
Read moreAEO, GEO and AIO explained: become visible in AI in 2026
AEO, GEO and AIO determine whether AI lists you. What the three acronyms mean, how they work together as a funnel, and how to tackle each layer.
Read moreNon-commodity content: the new SEO reality of Google
Google rewards unique, specific and authentic content more than ever. What commodity and non-commodity content are, and how you can still target keywords.
Read moreSEO for Multiple Services and Locations: Complete Guide 2026
How do you structure a website with multiple services in multiple service areas without duplicate content problems? With the difference SAB versus multi-location.
Read moreClaude Code SEO Masterclass: Build, Scale and Rank 2026
How to build an SEO-optimized website without code with Claude Code: blog posts at scale for topical authority and service pages that convert.
Read nextranking in Google in 2026: it's proven 3-step plan
The proven 3-step plan to rank higher in Google: from keyword research and search intent to building the best page and building authority.
Read nextClaude Linking Code to WordPress: Complete Guide (2026)
How to connect Claude Code to WordPress with an MCP server and AI skills, including Notion integration for task management. Explained step by step.
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Frequently asked questions
How do you use this blog?
Which articles should I read first?
Start with the topic that affects your biggest bottleneck: visibility, leads, advertisements or AI. The hub pages under SEO, GEO, Google Ads and AI then provide the broader context.
Are the articles intended for Belgium?
Yes. The examples and perspective are written for SMEs and growth companies that want to make practical marketing choices.
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