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Insights on SEO, GEO, Google Ads and AI
The Jakency blog brings together practical articles for companies that want more search visibility, better leads and stronger AI visibility. Here you will find explanations, comparisons, checklists and practical choices about SEO, GEO, Google Ads, lead generation and AI.
Written by Jan Kenis, founder of Jakency and SEO, GEO and AI consultant.
Topics
What do you want to start with?
SEO and content
Articles about search intent, content strategy, rankings and technical SEO.
GEO and AI visibility
Explanation about becoming discoverable in ChatGPT, Perplexity and Google AI Overviews.
Google Ads and leads
Comparisons and approaches for paid campaigns and lead generation.
AI in marketing
Practical applications of AI in content, software and automation.
Decision guide
Which articles help with which question?
Use the blog as an entry point to a concrete problem. If you want to rank higher, start with SEO and content. If you want leads faster, compare SEO with Google Ads. If you want to be ready for AI search and answer engines, start with GEO and AI visibility.
| Question | Best starting point |
|---|---|
| How do I rank higher on Google? | Rank higher on Google |
| What SEO tools do I need? | Best SEO Tools |
| What is AI and how does it work? | What is AI? |
| Is my website ready for AI? | Website ready for AI search and answer engines |
| How do I use AI without generic content? | Recognize AI text |
| Should I choose SEO or Google Ads? | Google Ads or SEO for SMEs |
Latest articles
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Frequently asked questions
How do you use this blog?
Which articles should I read first?
Start with the topic that affects your biggest bottleneck: visibility, leads, advertisements or AI. The hub pages under SEO, GEO, Google Ads and AI then provide the broader context.
Are the articles relevant outside Belgium?
Yes. The articles use examples from Belgium where relevant, but the SEO, GEO, Google Ads and AI principles are written for international SMEs and growth companies.
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