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You do not automatically need all services at the same time. A website with indexing problems needs technical solutions first. A page with many impressions but few clicks requires sharper titles, better content and a clearer answer. That is why every collaboration starts with diagnosis and priorities.
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What are SEO services?
SEO services are defined activities that make a website easier to find, more understandable and more measurable in organic search results.
They can focus on strategy, technical quality, page content, local signals, authority or reporting. The services reinforce each other, but the order is determined by the starting situation and the commercial goal. The page about SEO explains the entire field; this service hub is about Jakency's concrete work package.
What SEO services does Jakency offer?
Jakency combines diagnosis, implementation and follow-up in nine service areas that can be used separately or as a process.
SEO audit and baseline assessment determine what blocks growth
An SEO audit examines technology, indexing, content, internal linking, search performance and conversion paths to rank the biggest blockers and opportunities.
- When necessary
- You don't know why important pages aren't growing or where to start.
- Activities
- Crawl, indexation control, Search Console analysis, content review, architecture and prioritization.
- Delivery
- Action list by URL, issue, impact, owner and recommended order.
- Metric
- Blockages resolved and priority actions implemented.
SEO strategy and keyword research determine which pages are needed
SEO strategy connects business goals, target groups, search queries and existing pages into a plan for optimization and new content.
- When necessary
- Your website contains individual pages with no clear priority or coverage of the customer journey.
- Activities
- Search intent, keywords, competitors, entities, content gaps and URL mapping.
- Delivery
- Search query clusters, page map, priorities and content briefs.
- Metric
- The right search queries are linked to unique, appropriate URLs.
Technical SEO makes important pages crawlable and indexable
Technical SEO ensures that search engines can efficiently discover the right pages, process them and treat them as preferred versions.
- When necessary
- Pages are missing in Google, templates cause duplication or speed and stability inhibit use.
- Activities
- Crawling, indexing, canonicals, redirects, sitemaps, structured data and Core Web Vitals.
- Delivery
- Technical tickets, implementations and post-publication audit.
- Metric
- Key URLs are crawlable, indexable, and technically consistent.
On-page SEO improves existing pages and snippets
On-page SEO sharpens titles, headings, answers, evidence, internal links and conversion on pages that already have visibility or commercial interest.
- When necessary
- Pages get impressions, but CTR, position or conversion lags behind.
- Activities
- Title, meta description, H1-H3, topic sentences, content depth, evidence and internal links.
- Delivery
- Publish-ready adjustments per existing URL.
- Metric
- More relevant impressions, better CTR, rankings and engagement.
Content strategy builds thematic coverage without thin pages
Content strategy determines which existing pages need improvement and which new pages have unique search intent and business value.
- When necessary
- Important topics are missing or the website publishes many separate blogs without coherence.
- Activities
- Topic clusters, entity attributes, briefs, templates, updates and internal link structure.
- Delivery
- Content roadmap and publication-ready pages or briefs.
- Metric
- More relevant search queries and pages with demonstrable organic traction.
Internal links and information architecture distribute relevance
Internal links and website architecture make it clear which pages are main topics, how subtopics are related and where visitors can go further.
- When necessary
- Pages compete with each other, are hidden too deeply or lack context.
- Activities
- Navigation, hubs, breadcrumbs, contextual links, anchor texts and orphan page control.
- Delivery
- New link structure and concrete link actions per URL.
- Metric
- Important pages are accessible and given appropriate internal context.
Local SEO makes services visible in Google Maps and regional results
Local SEO connects services, work area, company information, reviews and local pages so that relevant searchers in the right region find the company.
- When necessary
- Local requests are not forthcoming or company and location data are inconsistent.
- Activities
- Google company profile, service pages, local entities, citations, reviews and Maps signals.
- Delivery
- Optimized profile, local pages and follow-up plan.
- Metric
- More relevant local visibility, actions and requests.
Off-page SEO and digital PR build external authority
Off-page SEO builds trust and authority with relevant mentions, quality links, cases, data and publishable expertise.
- When necessary
- Competitors have stronger external signals while content and technology are comparable.
- Activities
- Link profile, relevant sources, digital PR, link-worthy assets and risk control.
- Delivery
- Authority plan, outreach opportunities and auditable listings.
- Metric
- More relevant referring domains and stronger thematic authority.
SEO measurement and reporting make performance and actions auditable
SEO reporting combines Search Console, analytics, conversions, and work performed to decide the next priority.
- When necessary
- Reports show numbers, but not which actions influence results or what needs to be done next.
- Activities
- Baseline assessment, dashboards, query and page analysis, conversions and periodic evaluation.
- Delivery
- Report showing achievements, actions taken, findings and next steps.
- Metric
- Decisions can be linked to reliable data and clear periods.
How do you choose which SEO service is needed first?
The first SEO service follows from the clearest problem in technology, visibility, click behavior, content or conversion.
| Signal | First service | Why |
|---|---|---|
| Important pages are missing in Google | Technical SEO audit | Check crawling, indexing, canonicals and sitemaps. |
| Lots of impressions but low CTR | On page SEO | Improve snippet, direct relevance and search intent. |
| Positions between approximately 11 and 40 | Content and internal links | The page has traction but lacks depth, evidence, or context. |
| Rank multiple URLs for the same question | Architecture and consolidation | Determine one preferred URL and restructure overlap. |
| Local applications are not forthcoming | Local SEO | Strengthen service, region, profile, reviews and business consistency. |
| Strong content but weak authority | Off page SEO | Build relevant mentions and links. |
| Traffic grows but leads don't | Conversion and intent analysis | Check landing page, offer, CTA and tracking. |
| Unknown where the blockage is | SEO audit | Start with baseline assessment and prioritization. |
What concrete deliverables do you get?
An SEO service is only clear when it is determined in advance what is researched, implemented, delivered and measured.
| Deliverable | What you receive |
|---|---|
| Diagnosis | Baseline assessment, findings, priorities and dependencies. |
| URL actions | Concrete adjustments per page instead of general tips. |
| Technical implementation | Tickets or deployments with post-publish control. |
| Content | Briefs, rewritten pages, templates or quality frameworks. |
| Internal links | Source and destination URLs with appropriate anchor texts. |
| Measurement | Starting value, period, data source and agreed success indicator. |
| Follow-up | Actions performed, effect, new blocks and next priority. |
What is not automatically included?
The scope must explicitly state which implementation, external costs and responsibilities are or are not included.
- Unlimited new content or unlimited revision rounds
- Development work outside the agreed technical scope
- Paid placements, advertising budget or purchase of links
- Translation and international localization
- Photography, video or extensive graphic design
- CRM, form or tracking implementation outside the agreed measurement plan
- Guaranteed positions, clicks, AI mentions, leads or revenue
When do you choose a separate service, consultancy or complete process?
The suitable form of collaboration depends on how clear the problem is and how much capacity you have available internally.
| Form of collaboration | When is this appropriate? |
|---|---|
| Defined SEO service | The problem and the delivery are clear, for example an audit, migration control or keyword research. |
| SEO consultancy | Your team can execute, but needs analysis, prioritization, quality control or specialist guidance. |
| Hybrid collaboration | Jakency carries out specialist components and the internal team processes content or technical actions. |
| Complete SEO process | Strategy, planning, implementation and follow-up must be structurally managed externally. |
The page about a SEO consultant is about Jan Kenis as a specialist who can be hired directly. Outsource SEO helps choose how much work you manage externally. This service hub remains focused on activities and deliverables.
How does an SEO process work at Jakency?
An SEO process follows a fixed cycle of diagnosis, prioritization, implementation, control and next choice.
- Step 1Determine goals and commercial pages.
- Step 2Search Console, analytics, tech and content analysis.
- Step 3Ranking the biggest blocks and opportunities.
- Step 4Record scope, deliverables, responsibilities and metrics.
- Step 5Carry out work or supervise the internal team.
- Step 6After publication, check whether technology and content are correct.
- Step 7Assess results over an appropriate period.
- Step 8Choose the next priority based on new data.
How are SEO results measured?
SEO results are measured with indicators that match the purpose and page type, not just one average position.
| Measurement area | Examples |
|---|---|
| Technology | Indexability, Crawling Issues, Core Web Vitals, and Proper Implementation. |
| Visibility | Impressions, query coverage, positions and number of performing pages. |
| Click behavior | CTR by query, position band, device and page type. |
| Behavior | Engagement, next steps, and use of key features. |
| Conversion | Formulieren, telefoongesprekken, afspraken, aanvragen of andere bedrijfsdoelen. |
| Authority | Relevant referring domains, mentions and thematic coverage. |
The report always states the measurement period, data source, actions taken and relevant context. An increase without a baseline assessment or a lead without reliable tracking is not presented as a hard result.
How do SEO services fit together with GEO?
GEO builds on SEO when a brand, person, service or product must also become recognizable and citable in generative answers.
Technical readability, direct answers, consistent entities, structured data and reliable evidence support both classic search results and AI systems. GEO remains a separate discipline with its own strategy and measurement method. View the GEO services for concrete implementation, start with a GEO audit when a baseline assessment is missing and use a GEO strategy for priorities, owners and a roadmap. Also learn how Jakency AI visibility measures.
Which examples demonstrate the approach?
Existing cases show how different SEO services are combined in a scalable platform.
Content architecture and leads
Vakmanprijzen
Website architecture, pricing data, content at scale, internal links and lead generation.
View the Vakmanprijzen caseWhen Google organic queries are hidden in Analytics, use a page-first combination of Search Console and GA4. Read what "(not provided)" means in SEO, which data remains available and why exact query-level conversion attribution cannot be restored.
An SEO keyword represents the topic and intent a page should address, while a search query is the exact wording used by a real searcher. Group close variants by intent before mapping them to a primary page.
Internal linking connects pages on the same website through crawlable, relevant routes. Review the definition, anchor-text guidance, architecture examples and audit checklist before changing links at scale.
Technology, GEO and measurement
Ask Gustavo
Technical SEO, scalable pages, structured data, GEO and Google Search measurement.
Check out the Ask Gustavo caseThe case pages list the role, period, data source and boundaries of the published results. They serve as proof of the approach, not as a guarantee that every website achieves the same outcome.
How much do SEO services cost?
The costs depend on the size, starting situation, competition, technical complexity, required implementation and desired speed.
A well-defined investigation requires a different approach than a process in which technology, content, authority and reporting structurally coincide. Use the page about SEO costs for market context; a concrete proposal will only follow after an analysis of the scope.
When are SEO services not the right first step?
SEO is not always the first or only answer to a growth problem.
- The proposition or target group is not yet clear.
- The website cannot technically process requests.
- There is no capacity to implement recommendations.
- The query hardly exists in search engines and must first be developed with other channels.
- Direct traffic is needed while organic growth still needs time; Google Ads can then temporarily supplement.
- A fundamental product, price or trust issue limits conversion.