What does an SEO audit check?
| Domain | What we check |
|---|---|
| Indexing | Whether your important pages are crawled and indexed |
| Speed | Optimizing the Core Web Vitals and load time |
| On page | Titles, headings, content and internal links |
| Markup | The existing structured data and schema.org |
| Authority | The backlink profile and any malicious links |
How does an audit proceed?
We combine tool data with manual control. The free Google Search Console shows indexing and search performance, and PageSpeed Insights measure speed. But the value is in the interpretation: which mistakes really cost you traffic, and which are cosmetic. An audit without prioritization is a list, not a plan.
In practice
The most underestimated finding in an audit is rarely the speed, but the indexing: pages that are accidentally set to noindex or point elsewhere via the wrong canonical. We therefore start an investigation with the indexation status; there is more loss there than in a slow loading time.
What does an audit yield?
You will receive a prioritized report: quick wins first, structural issues second. Schedule an audit at least annually and always after major changes, such as a SEO website migration. An audit is the logical starting point of every process in technical SEO SEO.
What is the difference with a GEO audit?
An SEO audit focuses on indexing, technology, content, structure and organic performance. A GEO audit adds generative questions, brand mentions, source citations, entity clarity, and a separate AI visibility measure.