GEO audit: baseline measurement and action plan for AI visibility

Updated on July 29, 2026

Jakency tests priority questions in selected AI systems while examining content, entities, authorship, evidence, internal links, structured data and technical crawlability. You will not receive an overall score without context, but a baseline measurement and prioritized action plan that indicates what needs to be improved first.

20 minutes | online or by phone | without obligation

What is a GEO audit?

A GEO audit is a systematic review of the factors that determine whether generative systems can correctly recognize, summarize, recommend and, where relevant, cite your organization.

The audit combines a visibility test with a source investigation. Testing prompts alone is insufficient. Low visibility can arise from weak source pages, unclear entities, missing evidence, technical blocks or a topic on which the organization has little authority. Read at what GEO is how this optimization layer builds on SEO.

When do you need a GEO audit?

A GEO audit is useful when you don't know how AI systems describe your brand, what sources they use, or what adjustments could have the most effect.

• Your organization invests in GEO, but does not yet have a baseline measurement.
• ChatGPT, Perplexity, Gemini or other systems mainly mention competitors.
• Your brand is mentioned, but with incorrect or outdated information.
• Key SEO pages rank, but don't appear as a source in generative answers.
• Your services, people, locations or products are not consistently described.
• Structured data, authorship and external profiles may be inconsistent.
• You want to start a GEO strategy based on concrete priorities.

Which parts does a GEO audit check?

The audit checks eight related domains: questions, mentions, entities, source pages, evidence, technology, external signals and measurement.

How is AI visibility tested?

The visibility test uses a pre-agreed set of realistic questions that reflect the customer journey and expertise of the organization.

For each test we save the system, the exact prompt, the date, visible settings, the answer, the brand mention and the sources used. Only in this way can a later measurement be fairly compared with the baseline measurement. The full follow-up method is at Measure AI visibility.

Which AI systems are included?

The choice of channel follows from the target group and market; not every system needs to be tested as standard.

What do we check about your entities?

The entity check examines whether the most important people, organizations, services, locations, products and cases are consistently described and logically connected.

The check uses the visible information about Jakency and Jan Kenis as examples of an Organization and Person entity with fixed mutual relationships.

What do we check about source pages and content?

The content check assesses whether a priority page answers one clear question and contains passages that can be quoted without loss of meaning.

• Direct answer in the first paragraph of each main section.
• Explicit definitions, comparisons and decision rules.
• Facts, figures, methodology and limitations in visible text.
• Tables and lists that summarize information in a verifiable manner.
• Authorship, date of publication or update and relevant sources.
• Internal links to main entity, evidence, cases and follow-up questions.
• No claims contained solely in images, schema, or metadata.
• No multiple URLs trying to deliver the same response.

What do we technically check?

The technical check determines whether search engines and relevant crawlers can retrieve and interpret the correct source pages.

• Indexable HTML and visible main content.
• Robot rules and blocks for relevant search and AI crawlers.
• Canonicals, redirects, hreflang and sitemaps.
• Structured data that matches the visible content.
• Fixed entity IDs for Organization, Person, Service and other core entities.
• Internal links, breadcrumbs and accessibility of important pages.
• Pages that can only be reached via filters, scripts or forms.
• Outdated, duplicate, or inconsistent profiles and page versions.

For structural SEO problems, the action plan refers to technical SEO and where necessary to structured data.

What is the difference between a GEO audit and an SEO audit?

An SEO audit mainly checks organic visibility; a GEO audit adds recognition, citability and separate AI measurement.

View the separate SEO audit when indexing, technology, content structure and organic performance are the main question.

What is the difference between a GEO audit and a GEO strategy?

The audit describes the current situation and blockages; the strategy determines the desired position, priorities, owners and execution order.

A GEO strategy is the logical next step when multiple questions, teams, pages, or channels need to be brought together into one plan.

How does a GEO audit work at Jakency?

The audit proceeds in a fixed series of scope determination, data collection, testing, source analysis, prioritization and discussion.

1. Step 1Define scopeTarget group, services and commercial questions demarcate.
2. Step 2Capture Test EnvironmentSystems, Language, Market, and Prompt Categories select.
3. Step 3Collect resourcesWebsite, core pages, profiles and available SEO data collect.
4. Step 4Perform baseline Test the agreed prompt set in the chosen systems.
5. Step 5Record AnswersMentions, Citations, Competitors, and Factual Errors capture.
6. Step 6Check Source BaseEntities, Content, Evidence, Internal Links, and Techniques rate.
7. Step 7Setting prioritiesOrder findings by impact, feasibility and dependencies.
8. Step 8Discuss action planReport, implementation roadmap and recommended next step explain.

What will you receive after the GEO audit?

The audit provides a reproducible baseline measurement and an executable action plan, not a general checklist without responsibility.

How are priorities determined?

Not every finding deserves the same urgency; priorities follow from commercial relevance, evidentiary value, technical blockage and feasibility.

What is not included in a standard GEO audit?

The audit is a diagnosis. The quotation clearly states which implementation and external costs fall outside the agreed scope.

• Complete rewrite or build of all examined pages.
• Implementation of all technical tickets and structured data.
• Ongoing monthly AI visibility monitoring.
• Modification of external profiles without access or permission.
• Paid publications, digital PR, advertisements or paid tooling.
• Legal, medical, financial or compliance assessment of claims.
• Guarantee on mentions, citations, rankings, leads or turnover.

What information does Jakency need?

An accurate audit requires access to sufficient business, technical and measurement context.

• Main services, target groups, markets and operating area.
• Priority questions and competitors.
• List of core pages and planned website changes.
• Access or exports from Search Console and analytics, when available.
• Relevant external profiles, directories and knowledge sources.
• Existing structured data or technical documentation.
• Cases, certifications, methodologies and other publishable evidence.
• Restrictions around privacy, confidentiality, compliance or brand guidelines.

How long does a GEO audit take?

The turnaround time depends on the number of questions, entities, pages, languages and AI systems and on the availability of access and supporting documents.

A single brand audit with a limited number of services is smaller than an international audit with multiple languages, locations, product lines and authors. The proposal therefore states a start date, delivery date and dependencies once the scope has been determined.

How much does a GEO audit cost?

The price depends on the size and complexity of the baseline measurement, not just on the number of website pages.

Jakency makes a specific proposal after an initial conversation. A fixed package price without insight into the number of entities, questions and systems can create a misleading scope.

What happens after the audit?

After the audit, you only choose the next step that fits the findings and internal capacity.

The Ask Gustavo case shows why Google Search performance and external AI visibility are treated as separate layers of evidence.

When is a GEO audit not the right first step?

A GEO audit is less useful if the organization does not yet have a stable information base or implementation capacity.

• The website is not public, crawlable or substantively finished.
• The proposition, target group or service names have not yet been determined internally.
• There are no core pages, authors, or evidence to review.
• The organization only wants a guaranteed entry in one system.
• There is no capacity to implement priority recommendations.
• A major legal, compliance or reputational risk must be resolved first.