This overview contains all articles written by Jan Kenis, with publications about SEO, GEO, AI, Google Ads, lead generation and websites.
Jan writes practical guides, analyses and comparisons for companies in Belgium and international markets. His areas of expertise and professional background can be found on the profile of Jan Kenis.
Written by Jan Kenis
Connect Google Search Console to Claude Desktop through a local MCP server with OAuth, uvx, click-by-click visuals, testing prompts and troubleshooting.
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How to create an SEO content calendar with clusters, updates, internal links and measurement periods instead of individual blog posts.
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What AI is, how artificial intelligence works and what companies use it for in practical terms. With benefits, risks and applications.
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How do you recognize AI text, how reliable are AI detectors and how do you check AI content for SEO, brand tone and quality?
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Practical prompt structure for keyword research, content briefs, GSC analysis, reporting and quality control.
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When AI images are useful for marketing, when real photos are better and how to use images in an SEO-friendly way.
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The best SEO tools of 2026, free and paid: from Google Search Console and PageSpeed to Ahrefs, Semrush and Ubersuggest. Which one do you really need?
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AI Search Engines, E-E-A-T, and the Tech Basics: This Year's Key Shifts, and What Just Stays the Same.
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Yoast SEO or Rank Math for your WordPress site? We compare features, ease of use and price so you know which plugin suits you best.
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Are you launching a new website? With this checklist you get off to a good start: technology, structure, content and local visibility.
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Google provides a list of links, ChatGPT a summarized answer. What that means for your visibility, and why you don't have to choose.
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One works immediately but costs per click, the other builds sustainable traffic. Where is the best place to start as an SME.
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More and more people are searching via ChatGPT, Gemini and Perplexity. These six signals will help you recognize whether you are ready to be quoted.
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There is no fixed rate. Read what determines costs and how to use your budget or time in the smartest way.
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Five ways to use AI in a targeted manner, from content and research to automation, analysis and visibility.
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Are you an SME in Limburg? With local SEO you will be found by customers in your own region. Read how to approach this in concrete terms.
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Search journeys increasingly include AI-generated answers. Learn what GEO is, how it differs from SEO and how entities, source quality and measurement fit together.
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AEO, GEO and AIO describe overlapping approaches to visibility in answer and generative systems. What the three acronyms mean, how they work together as a funnel, and how to tackle each layer.
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Specific, experience-based content can provide more value than generic summaries. What commodity and non-commodity content are, and how you can still target keywords.
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How do you structure a website with multiple services in multiple service areas without duplicate content problems? Includes the difference between service-area businesses and multi-location organizations.
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How to build an SEO-optimized website without code with Claude Code: blog posts at scale for topical authority and service pages that convert.
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A practical 3-step plan to rank higher on Google: from keyword research and search intent to building the best page and building authority.
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How to connect Claude Code to WordPress with an MCP server and AI skills, including Notion integration for task management. Explained step by step.
Read the articleThis page connects the entity to its role, expertise, services, projects and publications. The same Organization and Person identifiers are used across the English and Dutch website so search engines and answer systems can resolve one consistent source.
Key relationships include Google Search, Google Search Console, ChatGPT Search, search intent, content strategy.
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