When are AI images useful?
AI images are useful when the image is intended to support an idea and not as evidence. Think of concepts, illustrations, social visuals or abstract processes.
These applications are often a good fit.
| Use | When useful | What to pay attention to? |
|---|---|---|
| Blog illustration | Making an abstract subject visual | Avoid stock-like images |
| Social post | Quickly test variants | Keep brand style consistent |
| Concept image | Showing an idea for elaboration | Don't mention it like it's real |
| Process visual | Support a workflow or step-by-step plan | Make it bright, not decorative |
When should you not use AI images?
You should not use AI images when the image needs to provide confidence, evidence or inspection. Then real photos, screenshots or product images are stronger.
Prefer to use real images in these situations.
- Team photos, location images and cases
- Before and after results
- Products, machines, installations or spaces
- Customer projects and portfolios
- Steps where details must be correctly visible
Are AI Images Good for SEO?
AI images are not automatically good or bad for SEO. They help by making the page clearer, but they don't replace a unique experience, good alt tags, fast load times, and relevant file names.
For SEO, context and quality remain more important than the fact that an image was created with AI. A useful image supports the content and makes the page more scannable.
How to write alt tags for AI images?
You write alt tags for AI images the same way you write for other images: describe what is relevant to the page and the user. Avoid keyword stuffing.
A good alt tag is short, concrete and functional.
- Describe the visible subject
- Only make the link with the page if it is really relevant
- Don't use a list of keywords
- Leave decorative images blank if they add nothing
What mistakes make AI images less credible?
AI images become less credible when they are too perfect, too generic or too disconnected from the brand. Visitors quickly sense when an image proves nothing.
Avoid these mistakes.
- Using AI images as a replacement for real cases
- Showing images that do not fit the Belgian context or target group
- Adding too many decorative visuals without function
- Upload files heavily without compression
- Fill Alt tags with individual keywords
How does image generation fit into an AI marketing workflow?
Image generation fits into an AI marketing workflow when it supports a clear task, such as concept development, social variants or visual briefing. It is not a separate trick, but part of content production.
Combine image generation with prompts for SEO and marketing and a clear content strategy. For repeatable production flows, having a AI automations created can help.