He founded Jakency in 2013 and remains directly involved in analysis, strategy, execution and follow-up. His work connects search intent, website architecture, technology, content, business entities, AI applications and measurable conversions.
Who is Jan Kenis?
Jan Kenis is a Belgian digital consultant, entrepreneur and author with a professional focus on visibility in Google, visibility in AI search engines and practical AI applications.
Through Jakency he advises and guides companies that want to improve their website, marketing or processes in a more targeted manner.
What role does Jan have at Jakency?
Jan determines the substantive direction at Jakency and remains involved from the initial analysis to implementation and follow-up.
He translates website, search and process analysis into concrete priorities, activities and measuring points. When additional experts are needed, Jan remains the substantive point of contact. Read more about Jakency.
What does Jan Kenis specialize in?
Jan specializes in SEO, GEO and practical AI, with Google Ads and lead generation as supporting fields.
SEO connects search queries to the right website pages
Jan analyzes how potential customers search and what technical, content and structural improvements are needed to make relevant pages more visible.
His SEO work includes keyword research, search intent, technical audits, on-page SEO, content structure, internal linking, local SEO, structured data and Search Console analysis. View Jan as an SEO consultant.
GEO makes expertise understandable to AI search engines
Jan helps companies to have their brand, services, people, evidence and company information interpreted more clearly by generative search and answer engines.
To this end, he works on direct answers, entities and attributes, citable information, structured data, source consistency and the relationship between the website and external profiles. Read what GEO is.
AI translates concrete business problems into useful applications
Jan investigates where AI can improve time, quality or consistency and which form fits best: existing software, automation, customization, training or a combination.
The approach starts with a process analysis and a defined use case. A prototype with real data takes precedence over a large implementation without tested assumptions. View Jan as an AI consultant.
Google Ads and lead generation link visibility to action
Jan uses Google Ads, landing pages and conversion tracking when direct visibility and measurable requests are a necessary complement to organic growth.
The advertisement, search query, landing page and conversion are assessed as one process instead of as separate parts.
How does Jan Kenis work?
Jan works with a fixed sequence: understand the situation, choose priorities, execute in a controlled manner and measure what changes.
New content, a new tool or a complete rebuild is not automatically the solution. Existing pages, technical blocks and simple process improvements are given priority when the data shows the greatest opportunity there.
| Step | Method |
|---|---|
| 1. Context | Goals, target group, website, processes, internal capacity and existing data are mapped. |
| 2. Diagnosis | Jan looks for the most important substantive, technical or operational blocks and opportunities. |
| 3. Priorities | The actions are ranked by expected value, feasibility, risk and required resources. |
| 4. Execution | Jan carries out the agreed work or supervises the internal team and other specialists. |
| 5. Measurement | The follow-up uses appropriate data, such as Search Console, analytics, forms, conversations and AI visibility measurements. |
Which projects show Jan's work?
Jakency's projects show how Jan applies SEO, GEO, websites, AI and lead generation to different business models.
A project page is only complete evidence when it states the initial situation, work carried out, measurement period, data source and verifiable outcome.
| Project | Relationship with Jan and Jakency |
|---|---|
| Tradesman prices | Jakency designed and built the website and price calculator and structured SEO content around more than 115 jobs in Belgium. |
| Ask Gustavo | Jan and Jakency take care of the SEO and GEO of an existing AI search assistant that makes more than 10,000 menus searchable. |
| AiDone | Jakency designed and built the website and is working on the discoverability of a new brand around practical AI compliance. |
| Tornado Clearance Service | Local SEO and lead generation for services that need to be visible and requestable in multiple regions. |
| Padel N Play en Senova | Additional projects around digital products, websites, visibility and online growth. |
What does Jan Kenis write about?
Jan writes on jakency.com about SEO, GEO, AI, Google Ads, lead generation, website architecture and the practical application of new search technology.
His articles answer specific questions and refer to official documentation, project experience and related services.
| Subject | Publishing focus |
|---|---|
| SEO | Search intent, technology, content, internal links, local SEO and Search Console. |
| GEO | ChatGPT, Google AI Overviews, Perplexity, AI visibility and entity optimization. |
| AI | Process analysis, automation, custom software, training and governance. |
| Marketing | Google Ads, lead generation, landing pages and conversion measurement. |
| Websites | Structure, migrations, scalable content and technical implementation. |
Recent articles by Jan
Creating a content calendar for SEO: from planning to rankings
How to create an SEO content calendar with clusters, updates, internal links and measurement moments instead of individual blog posts.
What is AI? Artificial intelligence clearly explained
What AI is, how artificial intelligence works and what companies practically use it for. With benefits, risks and applications.
Recognizing AI text: signals, risks and better control
How do you recognize AI text, how reliable are AI detectors and how do you check AI content for SEO, brand tone and quality?
SEO and Marketing Prompts: Getting Better AI Output
Practical prompt structure for keyword research, content briefs, GSC analysis, reporting and quality control.
Creating AI images for marketing: when and when not?
When AI images are useful for marketing, when real photos are better and how to use images in an SEO-friendly way.
Best SEO Tools in 2026: Free and Paid Compared
The best SEO tools of 2026, free and paid: from Google Search Console and PageSpeed to Ahrefs, Semrush and Ubersuggest. Which one do you really need?
View all articles by Jan Kenis.
Which companies does Jan work for?
Jan mainly works with companies that have a clear service, product, expertise or process and want to gain more visibility or efficiency from it.
- Local service providers who want more relevant requests from Google Maps and regional search results.
- B2B companies with multiple services, target groups or a longer decision process.
- Websites with many impressions but not enough clicks, positions or conversions.
- Organizations preparing a new website or migration.
- Brands that want to be better understood by AI search engines.
- Companies that want to use practical AI for marketing, administration, sales, knowledge or software.
How can you work with Jan?
You can engage Jan through Jakency for consultancy, a defined project, structural guidance or training.
The concrete scope is determined after an initial discussion and assessment. As a result, a standard package that is independent of the situation is not sold in advance.
| Form of collaboration | When is this appropriate? |
|---|---|
| Consultancy | Analysis, roadmap, second opinion and guidance from an internal team. |
| Defined project | For example, an SEO audit, GEO analysis, migration, tracking implementation or AI prototype. |
| Continuous process | Structurele optimalisatie en opvolging van SEO, GEO, Google Ads of leadgeneratie. |
| Training | Practical training on SEO, GEO or AI for a team or organization. |
What characterizes Jan's approach?
Jan's approach revolves around clear priorities, active implementation and verifiable claims.
You speak directly to the content specialist
The person who explains the analysis remains involved in the choices, implementation and follow-up.
Facts take precedence over general marketing language
Recommendations are linked to concrete URLs, search questions, technical findings, processes, data and expected actions.
A small test takes precedence over a large assumption
SEO and AI first test what works technically and business-wise before recommending a larger investment or widespread rollout.
Rankings and AI listings are not guaranteed
Jan can demonstrably improve websites, information and processes, but cannot promise a fixed ranking, mention or turnover outcome.
Where is Jan Kenis professionally active?
Most advice and implementation work is done online or by telephone. Physical appointments are agreed in advance.
Professional contact is made via Jakency. His public LinkedIn profile serves as a supplementary profile for his role and areas of expertise.
| Organization | Jakency |
|---|---|
| Function | Founder and SEO, GEO and AI consultant |
| Establishment context | Lummen, Limburg, Belgium |
| Work area | Flanders |
| Business email address | info@jakency.com |
| Business phone number | 0478 73 21 18 |
Frequently asked questions about Jan Kenis
These answers summarize the most important personal and collaboration questions about Jan.
Who is Jan Kenis?
Jan Kenis is the founder of Jakency and works from Lummen as an SEO, GEO and AI consultant for companies in Belgium, the Netherlands, the United States and other international markets.
When did Jan Kenis founded Jakency?
Jan founded Jakency in 2013 and remains directly involved in analysis, strategy, execution and follow-up.
What does Jan Kenis specialize in?
Jan specializes in SEO, GEO and practical AI. Google Ads, lead generation, websites and conversion tracking support those core areas of expertise.
Can I hire Jan Kenis directly?
Yes. You can engage Jan through Jakency for consultancy, a defined project, an ongoing process or training.
Is Jan Kenis an SEO consultant or an SEO specialist?
Both terms fit. As a consultant, Jan determines strategy and priorities; As a specialist, he also works on technology, content, data and implementation.
Does Jan Kenis also work as an AI consultant?
Yes. Jan helps companies with process analysis, use case selection, prototypes, AI automations, custom software, training and AI visibility.
Does Jan only work with companies in Limburg?
No. Jan works from Lummen with companies in Belgium and international markets. Most consultation and implementation can take place online or by telephone.
Does Jan write the articles on Jakency himself?
Yes. Jan Kenis writes the articles in his author archive. He covers topics around SEO, GEO, AI, Google Ads, lead generation and websites.