About the project
AiKlaar focuses on SMEs and medium-sized enterprises that use AI and want to comply with the AI Act. Jakency designed and built the entire website, including the design. The sleek design with the countdown clock to the enforcement date makes the urgency immediately palpable, and the offer is structured in clear steps, from quick scan to ongoing partnership.
The challenge
A new brand in a new field has no authority yet and little existing search volume. The trick is to build the right content early on around the questions entrepreneurs are starting to ask about the AI Act, so that you take a position before the market matures.
How much is the AI Act actually searched for in Belgium?
Less than the subject suggests, and that is exactly the challenge. There is demand on the broad term, but as soon as you look at commercial or specific variants the volume disappears. The figures below come from the Google Ads Keyword Planner for Belgium and Dutch-language queries, retrieved on 2 October 2026.
| Search term | Monthly searches |
|---|---|
| ai act | 2,400 |
| ai verordening (AI regulation) | 170 |
| ai geletterdheid (AI literacy) | 90 |
| ai act belgie | 10 |
| ai act kmo (AI Act SME) | no measurable volume |
| ai act compliance | no measurable volume |
| artikel 50 ai act | no measurable volume |
| ai act boete (AI Act fine) | no measurable volume |
Four of the eight terms had no measurable monthly volume that day. That does not mean nobody types them, but that the number is too small to report. A strategy waiting for such terms is waiting for something that is not coming yet.
So what do you do in a market without volume?
You build on the broad term where demand does exist, and create pages underneath it for the specific questions that will grow. On 2 October 2026 the website held 47 URLs: 31 blog articles, 5 service pages, 2 fillable templates and two AI Act check tools. That ratio is deliberately lopsided. In a young market, explanation deserves more room than the offer, because the buyer is still learning what their problem is.
The two check tools matter most. A tool answers a question somebody has right now, gives a reason to share, and is the kind of page an AI system can recommend as a concrete aid. That works in a market where nobody is yet the established source.
The approach
We build authority with targeted content on the theme and a healthy technical and content foundation from day one. Because entrepreneurs often ask AI these types of complex, new questions, we are strongly committed to visibility in AI answers: being mentioned when someone asks ChatGPT about the AI Act is at least as valuable here as ranking in Google.
Why this project is fascinating
AiKlaar is a pure first-mover case: a new theme with little search volume, but where those who build up authority now will soon be the established source. It is GEO in its most literal form, anticipating future demand.
The result
Watch the result live on aiklare.be.