Jakency
Project

Padel N Play

Padel N Play is an international guide that helps players find padel courts in their area, supplemented with training camps, group bookings and team building for companies. Jakency built the entire website. The directory contains locations in multiple countries. The challenge is to become discoverable internationally, in multiple regions at the same time, around a directory with many location pages.

Screenshot from the Padel N Play website: Padel N Play
Jakency designed and built the entire website, including the design.

How is the international context of Padel N Play substantiated?

The international context is based on the public directory, checked on July 28, 2026. The homepage shows padel locations and city pages in several countries, including Belgium, the Netherlands, Spain, Italy, Portugal, the United Kingdom, South Africa, Qatar, Mexico and the United States.

Source and context

Reference date: July 28, 2026. Source: public homepage of Padel N Play. International here means that the directory contains publicly visible locations and city pages in multiple countries. It is not a claim about market share, traffic or SEO performance per country.

About the project

Padel N Play combines a searchable directory of padel courts with content guides and booking services. Jakency designed and built the entire website, including the design. Every location and every guide is an opportunity to be found by players looking for a job or information about the sport.

The challenge

Making an international directory discoverable means many location pages, each of which must be locally relevant in a competitive market. Scale and local relevance must go hand in hand.

The approach

The directory relies on the logic of local discoverability: making every location locally relevant. The guides and blog content build authority with a healthy search engine optimization. Since the directory covers multiple countries, we also prepare the content for AI searchers asking for padel courts.

Why this project is fascinating

Padel N Play is a case of scale: building visibility across many locations and countries at the same time. A consistent structure makes it possible to add new city pages without losing local relevance.

The result

Watch the result live on padelnplay.com.

View all projects and cases from Jakency

Frequently asked questions

Frequently asked questions

What is Padel N Play?

An international guide to finding padel courts, including training camps, group bookings and team building for companies.

Did Jakency build the website?

Yes. Jakency designed and built the entire website, including the design.

Why is Padel N Play called internationally?

When checked on July 28, 2026, the public homepage showed locations and city pages in multiple countries, including Belgium, the Netherlands, Spain, Italy, Portugal, the United Kingdom, South Africa, Qatar, Mexico and the United States. International here describes the geographic coverage of the directory, not country performance.

What is the SEO challenge with a directory?

Many location pages that must remain relevant each locally, at scale and in a competitive international market.

Evidence standard

What should this international SEO directory case study show?

A useful case study separates the project context, Jakency's exact role, completed work, public evidence and measured outcomes. Results are only stated when the period, source and scope can be verified.

  • What role did Jakency perform?
  • Which work and deliverables can be verified?
  • Which results are measured and which claims remain contextual?

Ready to become visible in Google and in AI?

Request a free SEO scan. We review where you stand in search engines and AI and show where the biggest opportunities lie.

Free | human-reviewed | no obligation