How is the international context of Padel N Play substantiated?
The international context is based on the public directory, checked on July 28, 2026. The homepage shows padel locations and city pages in several countries, including Belgium, the Netherlands, Spain, Italy, Portugal, the United Kingdom, South Africa, Qatar, Mexico and the United States.
Source and context
Reference date: July 28, 2026. Source: public homepage of Padel N Play. International here means that the directory contains publicly visible locations and city pages in multiple countries. It is not a claim about market share, traffic or SEO performance per country.
About the project
Padel N Play combines a searchable directory of padel courts with content guides and booking services. Jakency designed and built the entire website, including the design. Every location and every guide is an opportunity to be found by players looking for a court or information about the sport.
How large is the directory and where is its centre of gravity?
The public sitemap held 931 URLs on 2 October 2026, of which 872 are location pages under the padel path, organised by country, region and city. The centre of gravity is not Belgium: there are eight times more pages for Italy than for Belgium.
| Country | Location pages |
|---|---|
| Italy | 245 |
| Netherlands | 164 |
| Spain | 113 |
| Mexico | 67 |
| South Africa | 60 |
| United States | 47 |
| Portugal | 37 |
| Belgium | 30 |
| United Kingdom | 14 |
| Sweden | 10 |
Source: the public sitemap of padelnplay.com. The counts describe how many pages exist per country, not how many courts that country has, and not positions or visitors.
The table also exposes a difficulty specific to directories. A country, region and city structure only works when each level serves its own search question. Someone searching for padel in Rome wants a list of courts. Someone searching for padel in Italy wants to know where the sport is big. Applying the same template at both levels produces two pages that answer neither.
The challenge
Making an international directory discoverable means many location pages, each of which must be locally relevant in a competitive market. Scale and local relevance must go hand in hand.
The approach
The directory relies on the logic of local discoverability: making every location locally relevant. The guides and blog content build authority with a healthy search engine optimization. Since the directory covers multiple countries, we also prepare the content for AI searchers asking for padel courts.
Why this project is fascinating
Padel N Play is a case of scale: building visibility across many locations and countries at the same time. A consistent structure makes it possible to add new city pages without losing local relevance.
The result
Watch the result live on padelnplay.com.