SEO concepts

SEO concepts clearly explained

SEO and online marketing are full of jargon. In this glossary we explain the most important terms briefly and clearly, each with a link to the page where you will actually work with it. Are you missing a term? Let us know and we will add to the list.

General and marketing

SEMSearch engine marketing: SEO and SEA together.SEAPaid advertising in the search results.CROConversion optimization: getting more out of your traffic.CMSThe system with which you manage your website.Search intentThe intention behind a search.E-E-A-TExperience, expertise, authority and trust.

Content and on-page

Title tagThe page title in the search results.Meta descriptionThe summary below your title.CTRThe click-through rate of your listing.Featured snippetThe highlighted answer at position zero.SERPGoogle's search results page.Topical authorityAuthority and completeness within a clear subject.Anchor textThe clickable text of a link.AIDA modelCopywriting model from attention to action.

Technology and indexing

301 redirectA permanent referral.404 error messageThe error code for a page not found.Canonical tagDesignates the preferred version of a page.robots.txtControls what search engines are allowed to crawl.XML sitemapA list of your URLs for search engines.Crawl budgetHow many pages Google crawls for you.

Left and authority

BacklinkA link from another site to yours.Domain authorityAn estimate of a domain's authority.NofollowA link that does not transmit a ranking value.

Measuring and tools

Google Search ConsoleGoogle's free search data tool.

Would you prefer the terms in practice?

We are happy to explain what they mean specifically for your visibility, in plain language.

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