Anchor text is the clickable text of a link. It gives both the reader and search engines a hint about the content of the page to which the link points. Descriptive anchor text (instead of 'click here') helps Google better understand the landing page.
Anchor text is a relevance signal, both for internal links and for backlinks. Use descriptive, natural anchor text that matches the landing page, without forcefully repeating the same keyword. It is a core part of your internal link structure and your linkbuilding.
Descriptive, natural text that makes it clear what the target page is about, instead of vague text like 'click here'.
Better not exaggerate. Too much identical, keyword-rich anchor text from external sites can seem unnatural. Vary and keep it natural.
Schedule a no-obligation discovery call. We look at where you stand in search engines and in AI, and where the biggest opportunities lie.
20 minutes | online or by phone | without obligation
