Why does CRO count next to SEO?
SEO brings visitors to your website. CRO ensures that more of those visitors become customers or leads. Without CRO, additional traffic can be expensive because the same bottlenecks remain in your page.
Which parts do you improve with CRO?
| Part | What you improve |
|---|---|
| Headline and intro | Confirm more quickly that the visitor is sitting correctly |
| CTA | Make it clearer what action follows |
| Form | Delete fields that slow down conversion |
| Evidence | Make reviews, cases and guarantees more visible |
| Speed | Reduce friction on mobile and desktop |
How do you measure CRO?
You measure CRO through conversion rate, form submissions, phone calls, quote requests and revenue per channel. Don't just look at percentages. A lower conversion rate with better lead quality can be commercially stronger.
How does CRO relate to landing pages?
CRO is mainly visible on landing pages. There you determine what message, evidence, and CTAs are needed to turn traffic into real lead generation.