Google Search Console is a free tool from Google that shows you how your website is performing in the search results: which keywords you appear on, how many people click, your average position and which pages are indexed. It is the most important measurement tool for SEO, because the data comes directly from Google.
Search Console shows you the real search data of your site: impressions, clicks, click-through rate and position per search query. It also allows you to submit your sitemap and resolve indexing issues. It is essential for a SEO audit and to track your progress.
Combine it with your broader measurement approach. How to monitor your AI visibility, read Measuring AI visibility.
Yes. It is a free tool from Google. All you need is a Google account and a verified website.
Search Console is all about your visibility in the search results (keywords, positions, indexing). Analytics is all about the behavior of visitors on your site.
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