CTR stands for Click-Through Rate, or click-through rate: the percentage of people who click after seeing your result. If you appear 100 times and 5 people click, your CTR is 5 percent. It is a core indicator of how attractive your listing is in search results.
Two pages in the same position can have vastly different CTRs depending on how compelling the title and description are. A higher CTR means more visitors from the same position, and may itself be a signal for Google. You improve your CTR with a sharp page title and a promotional meta description, in short, with good copywriting.
That depends greatly on your position: the higher you are, the higher the expected CTR. Be sure to compare with your own pages in a similar position.
With an attractive, relevant title and meta description, and by responding to search intent. Sometimes structured data and strong brand awareness also help.
Schedule a no-obligation discovery call. We look at where you stand in search engines and in AI, and where the biggest opportunities lie.
20 minutes | online or by phone | without obligation
