A title tag is the title of a page as it appears in search results and in the browser tab. It is one of the most important on-page SEO elements: the title tells both Google and the searcher what the page is about. A good title contains the most important keyword and remains under about 60 characters.
The page title is a direct ranking factor and at the same time the most visible element in the search results. It largely determines whether people click, and therefore your click-through ratio. Place your main keyword up front and make it attractive, as the core of your on-page SEO.
The title tag appears in search results and the browser tab; the H1 is the visible main title on the page itself. They often look alike, but they may differ.
Keep it under about 60 characters or Google will truncate it in the results.
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