How does SEA work?
With SEA you choose keywords, advertisements, budget and landing pages. When someone searches, an ad auction determines whether your ad appears and what you pay per click.
What is the difference between SEA and SEO?
| Aspect | SEA | SEO |
|---|---|---|
| Speed | Immediately visible | Grows over months |
| Costs | Cost per click | No media costs per click |
| Control | Budget, keywords and targeting | Content, technology and authority |
| Effect | Stops when budget stops | Can continue to render |
When do you choose SEA?
Choose SEA when you want quick leads, test a new offer or want to collect data on keywords that convert. The insights from Google Adscan then strengthen your SEO.
What does SEA cost?
SEA costs consist of click budget and management. The click price depends on competition, quality score and landing page. More explanation can be found at Google Ads costs.