Updated on
The platform answers the question of what a professional costs for more than 115 jobs. Visitors can compare prices, calculate a regional target price and then request quotes. The public homepage lists 1,500+ data sources, including contractor rates, quotes and public benchmarks.
What are the most important facts about Craftsman Awards?
Craftsman Prices combines a price guide, interactive calculator and quotation flow in one platform for Belgian renovation and craftsmanship questions.
| Platform | Vakmanprijs.be |
|---|---|
| Project type | Pricing guide and lead generation platform |
| Role of Jakency | Website, design, price calculator, SEO content structure and conversion flow |
| Public scale | 115+ jobs and 1,500+ data sources |
| Market | Belgium |
| Measuring moment | Public homepage checked on July 28, 2026 |
| Live website | vakmanprijs.be |
What is Vakmanprijs.be?
Vakmanprijs.be is a Belgian website that collects target prices for craftsmanship and converts it into comparable price information per job.
The website groups topics such as plumbing, electricity, painting, roofs, energy, insulation, kitchens, bathrooms and garden works. Each job has its own competition, price range, unit and relevant context.
What question did the platform have to solve?
The platform had to solve a broad but recurring search question: how much does a specific professional or job cost in Belgium?
A general page about professional prices is insufficient for this. Someone looking for the price of a heat pump expects different data, units and decision information than someone who needs a painter, electrician or roofer. The challenge, therefore, was not just to publish many pages, but to treat each job as a separate search intent and price calculation.
What exactly did Jakency build?
Jakency designed and built the entire website, including the visual design, price calculator and structure for disciplines and jobs.
- Website and page design
- Structure for disciplines, jobs and price information
- Price calculator with region, job and VAT selection
- SEO content architecture and internal linking
- Page structure for price ranges, units and decision information
- Quotation flow as a follow-up step after the information and calculation
- Technical basis to add new jobs and categories in a scalable manner
How does the price calculator work?
The price calculator translates general price information into a target price that takes into account the chosen price level, the job and the VAT situation.
- Step 1Choose a price levelBelgian average or a regional price level.
- Step 2Choose the jobFirst select the field and then the specific job.
- Step 3View the target priceCompare the result with 6% or 21% VAT.
The calculation is a guideline and not a quotation. She helps visitors to request and compare quotes with realistic expectations.
How is the price data organized?
Vakmanprijs organizes price data per job, field, typical unit, market reach and relevant regional or fiscal context.
The public homepage lists more than 1,500 data sources. She describes these sources as contractor rates, quotations and public benchmarks from Belgium. The source categories and total figures are publicly visible, but not every underlying quotation or rate is separately public.
How do you build SEO content at scale without thin pages?
SEO content at scale only works when each page has its own search query, data set and decision value.
Vakmanprijs therefore does not use pages on which only the job name changes. A useful job page covers, among other things, the price range, unit, determining factors, VAT context, regional differences and an appropriate next step.
| Condition | Application to Vakmanprijzen |
|---|---|
| Unique search query | Each job answers a specific price or cost question. |
| Own data | The page uses an appropriate price range and relevant unit. |
| Own context | Factors, materials, complexity and VAT vary per job. |
| Internal relationship | The page links to the field and related jobs. |
| Concrete action | The visitor can calculate, compare or request quotes. |
That approach connects SEO content strategy with targeted keyword research and prevents multiple pages from trying to win the same intent.
How is the website architecture constructed?
The website architecture runs from broad subject areas to specific jobs and connects those pages to the price calculator and quotation flow.
| Low | Function |
|---|---|
| Home page | Defines the platform, calculator and key subject areas. |
| Field page | Groups related jobs, such as electricity, painting or climate and energy. |
| Job page | Answers one specific competition question with its own price data and context. |
| Price calculator | Connects the information to price level, job and VAT. |
| Quotation flow | Turns price orientation into a concrete next step. |
The scalable templates also require a healthy technical SEO foundation for crawling, indexing, internal linking and consistent metadata.
How does the platform support lead generation?
Vakmanprijs links informative search intent to lead generation without immediately interrupting the competition.
The user first receives target prices and a calculation. The website then offers a clear option to request quotes from professionals. As a result, the conversion is in line with the visitor's decision moment. Read more about this approach on the page about lead generation.
What has been demonstrably achieved today?
The public implementation of the platform is demonstrable: the website, price calculator, discipline structure, job pages and quotation flow are live.
| Evidence | Current status |
|---|---|
| Website | Publicly accessible and completely designed and built by Jakency. |
| Price calculator | Working flow with price level, job and VAT selection. |
| Content coverage | More than 115 jobs according to the public homepage. |
| Database | More than 1,500 data sources according to the public homepage. |
| Conversion | Request for quotation is integrated as a next step. |
| SEO results | Still to be published separately with measurement period, baseline measurement and data source. |
The size and functionality are public platform facts. Rankings, organic growth and leads are only added as results when Search Console, analytics or CRM data is available over a representative period of time.
What achievements does Jakency follow up on?
Jakency monitors technical coverage, organic visibility, price calculator usage and quote requests. Results will be added to this case as soon as the measurement period is representative and the data sources are reliable.
- Indexed pages
- Organic impressions and clicks
- Using the calculator
- Completed RFQs
- Quality of the leads
What can other companies learn from this case?
Vakmanprijs shows that a large content platform only becomes scalable when data, search intent, templates and conversion are designed as one system.
- Don't start with hundreds of pages, but with a repeatable data model.
- Make it clear per page which question and dataset are unique.
- Use categories to logically group related topics.
- Build the conversion around the visitor's natural decision moment.
- Do not publish growth figures without period, source and context.
- Check regularly whether quantities, regions and price years are still consistent.