How does searching differ?
| Aspect | ChatGPT | |
|---|---|---|
| Result | List of links | Summary answer |
| Choice | You choose the source | The AI chooses and quotes |
| Visibility | Tendrils | To be quoted |
What does this mean for your visibility?
Your content must not only rank, but also be easy to quote: clear, factual and answer-first. That's exactly what what is GEO (Generative Engine Optimization) is about. Specific to ChatGPT, you can read how to make your findable in ChatGPT.
Our view
In practice, we see that the page listed in Google for an explanation question is often the page that ChatGPT quotes. AI visibility largely follows organic strength. Anyone who tries to force GEO apart from SEO turns it around.
Do you have to choose?
No. You can read the difference between both worlds at difference between SEO and GEO, but in practice they coincide: a strong what is SEO base serves Google and AI at the same time. Also read whether is your website ready for AI search engines.