The six signals
| Signal | Why it counts |
|---|---|
| Answer first content | AI picks up the direct answer easily |
| Factual and concrete | Figures and definitions are quotable |
| Machine readable | Structured data clarifies your meaning |
| Crawlers allowed | Blocked AI bots won't quote you |
| Organic authority | AI relies on sources that Google already trusts |
| Current information | Outdated content is chosen less often |
What you can do
Start writing answer-first and make your meaning explicit with structured data and schema.org. You can read how to focus on AI visibility at Generative Engine Optimization (GEO); specifically for ChatGPT at be found in ChatGPT.
Our view
The great thing about these six signals is that none of them are AI-specific tricks: they're simply hallmarks of excellent content. Those who work on this will not only be cited more often by AI, but will also score better in Google. One effort, two worlds.
Start with a strong foundation
AI visibility follows organic strength, so the foundation remains an excellent what is SEO. Curious about how search is changing? Read ChatGPT vs Google.