What does each deliver?
| Aspect | SEO | Google Ads |
|---|---|---|
| Speed | Months | Immediately |
| Costs | No cost per click | Pays per click |
| Effect | Permanent | Stops the budget |
Where do you start as an SME?
If you need requests quickly, start with Google Ads: you will immediately be at the top and learn which keywords bring in customers. In addition, build on what is SEO so that you do not continue to pay for every click in the long term.
Our view
The smartest SME approach we see: don't just use Google Ads to sell, but to learn. The keywords that convert in your ads are the exact terms you build your SEO content around. This way your advertising budget pays for itself twice.
Combine and budget
The two reinforce each other. You can read what Ads cost at what does Google Ads cost; together they fuel your lead generation. Calculate back from your goal: how many leads do you want, and what should a lead cost?