The pre-launch checklist
| Part | Control |
|---|---|
| Indexing | Isn't the site accidentally set to noindex? |
| Sitemap and robots | Sitemap submitted, nothing inadvertently blocked |
| Titles and headings | Unique title and an H1 per page |
| Speed | Images compressed, fast loading time |
| Redirects | Old URLs 301 to the new ones |
Technology first
Make sure search engines can crawl and index your site. That is the work of technical SEO SEO. If you are moving from an old site, be sure to read how a SEO website migration should be done so as not to lose rankings.
Structure and content
Build a logical structure and fill each page with content that fully answers the search question. Strong on-page SEO SEO and good SEO copywriting decide whether your pages rank.
Common mistake
The classic at a launch: the site is in the test phase on noindex, and that checkbox accidentally remains selected when it goes live. Weeks later, someone wonders why there is no traffic. Check indexing first and foremost in Search Console.
Locally and post-launch
If you are a local business, set up your local SEO SEO right away. After going live, follow the indexing and first positions on in Google Search Console. This way you build a strong what is SEO from day one.